The consumerism trend in the past year has lent itself toward e-commerce or Buy Online, Pick Up In Store models as well as contactless payments. Not only are contactless payments becoming a large, almost expected trend in all retail spaces, humans are losing their attention span.
According to a study conducted by Microsoft Corp., humans now have a shorter attention span than a goldfish. What effect does this have on the retail consumer experience and environment?
Consumers, more than ever, are looking for the easiest, and quickest way to achieve what they need. They do not want to stand in lines, wait for someone to check them out, or even check out themselves if it means they have to wait to do it.
They want efficient, quick service. Retail can give consumers this by providing large device deployment to employees with integrated software for mobile POS, and mobile inventory checks. Additionally, retail environments are maximizing self-scanners located through stores and should continue to explore and expand how these can benefit customers in new ways.
In addition to customer experience, retail technology, when used correctly can serve a great purpose with managing mobile inventory. In fact, a study conducted by Gartner University suggests that by 2022, 65% of enterprises will require indoor location asset tracking.
The mass adoption of electronic shelf labels also suggests that retail environments need to provide solutions to employees and customers that assist them in their technology needs and satisfy the customer’s attention span and expectations.